Holmen
I had a central role at Creo in pitching a design proposal for Holmen.
We were approached by Holmen to produce their Holmen Management Conference 2024.
The theme was renewables and our work consisted of developing an overall visual style for invitations, landing page, event venue, LED-screens and intro sequences.
We started of with a workshop, getting to know the brand and the purpose of the event itself.
Concept
My role in the project was to come up with a coherent design for the entire conference, based on the theme and the values the client wanted to communicate while making sure we stayed within Holmen’s visual guidelines.
(by: Identity Works)
I explored different styles and together with our Creative Director and Executive Producer, we landed in something that feels inspiring, hopeful and warm. The client was happy with our pitch and due to a tight deadline, production started within a couple of days.
The images shown here are slides from my design proposal.
Art Direction
The project came togheter nicely, with a close and efficient collaboration within the team that included, both external event managers and comms officers at Holmen.
We produced both video, digital and print, based on my design and the result was appreciated by everyone.
I had the role of Art Director and oversaw all the different aspects of the production as well as producing animations, typography and print originals.
The final deliverables can’t be showcased here, due to legal matters, but they were an expected leap forwards, both regarding aesthetics and scope.
