Senior Hybrid Creative
MOTION DESIGN | AI STRATEGY | BRAND SYSTEMS
I work with generative AI in professional production workflows, leveraging 20 years of experience as an Art Director and Motion Designer. I develop scalable visual systems and motion libraries that maintain high quality and enhance brand value.
As a published writer, I combine narrative logic and storytelling with systemic thinking to reduce operational risks and secure brand precision.
Berget AI
AI-Assisted Design-to-Code Workflow for Frontend Product Development
Unionen
Long-term Design Partnership and Production Scalability
MySecuritas
Navigating Visual Identity Transitions in Product Launchng
Showreel
Showreel from my time at Creo
Skatteverket Innovation
Minimalism in design – minimalism in project management
Stockholms Stad
Reaching targets with animated infomercial
I facilitate the transition to AI-driven workflows. As a ”Human Editor,” I exercise necessary control over generated output to ensure brand precision, tone, and quality. I eliminate technical friction and convert AI potential into finished assets.
I continuously employ the latest AI tools, both for ideation and production and I have held workshops and presentations on how to implement generative AI in production pipelines.
”Martin is highly experienced within his field. He is self-driven and can manage client projects independently. Moreover, he’s wise and fun to work with!”
Mats Karsvall, Creative Director, Creo